All'Indomani Insurance Brokerage Services
Corporate Identity System
All'Indomani Insurance Brokerage Services Business Card and Business Paper - Click for Larger Image
Logo and business papers for All'Indomani Insurance Brokerage Services, a Texas company.
All'Indomani Logo
Project
Develop a corporate identity system for All'Indomani, a new Insurance brokerage company. The focus of All'Indomani is to help companies and their employees navigate the Affordable Care Act.
Process
The company requested a logo. I suggested creating a corporate identity system that would provide them with their logo, business cards, letterhead and envelopes, presentation folders and web graphics. I wanted to provide them with a complete visual statement and styles to give them a strong foundation.
Working with the Company Name
The company name was discussed to gain a clear understanding of what their business name means to them and who All'Indomani is. How do they see their image? The word, All'Indomani, did not have a strong obvious message. It meant something to the company and I needed to understand what it was.
"All'Indomani" means "aftermath" or implies "the next day" in Italian. The name was selected because the primary focus of the company is to understand and know how to utilize the changes the Affordable Care Act has brought to the Health Insurance industry and who's primary goal is to provide solutions and help companies and employees navigate this new health care system. We went through an extensive process and numerous mockups and variations of five or six different concepts and settled on a simple compass idea using deep maroon and gray colors.
Software
Illustrator, Indesign and Photoshop