Parents Reaching Out, Healthy Kids, Healthy Families 
Mini-Conferences

Healthy Kids, Healthy Families Initiative

The Mini-conferences were conducted by Parents Reaching Out in conjunction with Blue Cross and Blue Shield of New Mexico as part of the Blue Cross and Blue Shield Healthy Kids, Healthy Families Initiative.

Project

Design print and marketing materials for conferences in New Mexico for Parents Reaching Out to educate families with children who have disabilities about changes to health insurance as the result of the Affordable Care Act. Materials included save-the-date mailers, digital marketing and ads, event posters and flyers, agenda and banners.

Process

The Healthy Kids, Healthy Families Initiative is a national Blue Cross and Blue Shield program. Because the conferences were sponsored by Blue Cross and Blue Shield of New Mexico it was necessary to incorporate the Healthy Kids, Healthy Families logo when creating the conference identity. I used the color palette of the Healthy Kids, Healthy Families logo and added the Parents Reaching Out logo color to create a bright playful header to be used for the materials. I received a high resolution image file of the Healthy Kids, Healthy Families logo and used Illustrator to build the additional design elements and text around the jpg image.

Software

Illustrator and InDesign